Ms. Neha Singh
PhD Research Scholar,Centre for Study of Diaspora,Central University of Gujarat, Sector – 29, Gandhinagar – 382030, Gujarat State.
Abstract:
“Men act, women appear. Men look at women; women watch themselves being looked at “-John Berger
Popular Culture reflects women’s effort towards equality and also it shows polarization and its contributions towards the society. Popular culture and media is somehow depicting the one-dimensional image of women. Women are shown to be clung between their Pro-life and Anti-choice. This paper deals with representation of women by media in very fancy terms. Media is the most powerful and pervasive medium that allude their messages into our consciousness of daily lives. In our minds the unrealistic and stereotypical images of the sexes is imbibed due to influence of media. Women are under-represented and considered invisible in the present society. In the era of popular culture women characters are portrayed as submissive and helpless, the image shown is very degrading. Representation of sexuality of women by media is a product of popular culture. This paper has tried to locate representation of women’s sexuality in the purview of popular culture.
Keywords: Popular Culture, Media, Development and representation of Women.
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