Amit R Topandasani
Research scholar, DR. SUBHASH UNIVERSITY – JUNAGADH
DR. MAYURI N. RATHOD
Research GUIDE, DR. SUBHASH UNIVERSITY – JUNAGADH
Abstract
In this competitive market, customers’ satisfaction is the most important issue. To find out the customers’ satisfaction with the services of Life Insurance Corporation of India in Junagadh city, 200 respondents have been considered by applying convenience sampling method. Dimensions of SERVQUAL Model have been considered. Data has been analysed by applying exploratory factor analysis and multiple regressions. From the analysis, it has been concluded that the customers of Junagadh city are satisfied with the services of LIC.
Key Words: Customer Satisfaction, SERVQUAL Model,
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