DR. K. C. THAKKAR
Research Guide, Associate Professor, Shree Trikamjibhai Chatwani Arts & J.V.Gokal Trust Coomerce College, Radhanpur,Gujarat
JYOTI BABULAL THAKKAR
Research Scholar,Hemchandracharya North Gujarat University,Patan, Gujarat
ABSTRACT
India is going through a period of saving and investing, particularly with the development of its working class. The assets under administration of different fund companies have increased as a result of the rapid growth of the Indian mutual fund business. In today’s competitive environment, different kinds of investment avenues are available to the investors. All investment modes have advantages & disadvantages. An investor tries to balance these benefits and shortcomings of different investment modes before investing in them. The investment industry is significantly more dynamic now than it was ten years ago. All investments are risky, as the investor parts with his hard earned money. An efficient investor with a proper training can reduce the risk and maximize profits. Investors have a lot of investment avenues to park their savings. The risk and returns available from each of these investment avenues differ from one avenue to another. The investors expect more returns with relatively lesser risks. In this context, the current study aims to study investor’s attitude towards equity share market investment. A proper understanding of money, its value, the available investment avenues, various financial institutions providing the facility of investments, the rate of return/risk, etc., are very important to successfully manage one’s finance for achieving future goal. Many people are not willing to take risk for their funds. Many of the people are not aware about how to make an investment in share market, equity etc. “No pain no gain” it is the golden principle of investment management. People now days are not ready to bear risk, but at the same time more risk leads to more profit. Investors cannot avoid risk but they can minimize the risk by investing their money in various types of stock market investment so that they can get a moderate profit. The present study seeks to examine the attitude of 600 respondents, about the investment behaviour of general public in Himmatnagar City in shares. The respondents were selected by convenient sampling technique. The relevant data on awareness about investment in shares, factors considered in selecting share as Investment Avenue, investment behaviour and current satisfaction level on investors in shares with the help of structured questionnaire. The hypothesis were tested to know the variance in factors effecting inclusion and exclusion of shares as investment, satisfaction score and also the impact of personal factors such as age, marital status, educational qualification etc. for selecting share as investment.
Keywords: Investment, Behaviour, Equity Shares, Risks, Himmatnagar
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