Rasmikaben jayantibhai makwana
Ph.d Research scholer student, Shri Govind guru university, vinzol(Godhra)
Abstract:
This paper explores the dynamics of cultural change in modern India, examining the multifaceted influences that have reshaped the country’s cultural landscape over the past few decades. The study delves into the impact of globalization, urbanization, and technological advancements, which have significantly altered traditional cultural norms and practices. As India integrates more deeply into the global economy, Western lifestyles and consumer habits have permeated everyday life, leading to a blend of modern and traditional values. This cultural hybridization is particularly evident among the youth, who navigate between inherited traditions and global trends.
Urbanization and migration from rural areas to cities have further accelerated cultural transformation. The movement of people has not only changed family structures and social interactions but has also introduced new cultural practices in urban centers. The rise of social media and digital communication has played a crucial role in spreading new cultural trends and facilitating the exchange of ideas, thereby influencing public opinion and individual identities.
The paper also examines the evolving roles of gender and the challenges posed to traditional social hierarchies, such as the caste system. These changes reflect broader societal shifts towards greater equality and empowerment, although resistance to these transformations remains evident in certain quarters.
Moreover, the tension between modernization and the preservation of cultural heritage is a recurring theme in the discourse on India’s cultural evolution. Economic liberalization has fueled consumerism and the emergence of a new middle class, contributing to shifts in lifestyle and cultural priorities. Political influences, including nationalism and regionalism, also play a significant role in shaping contemporary cultural identity.
Overall, this study provides a comprehensive analysis of the forces driving cultural change in modern India, highlighting both the opportunities and challenges that arise as the nation navigates its cultural future.
Key words
Globalization, Urbanization, Technology, Youth culture, Gender roles, Caste system, Cultural hybridization, Economic liberalization, Social media, Cultural preservation.
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