Priyanka Mishra

2^nd Year MBA Student,SSR Institute of Management & Research, Silvassa

ABSTRACT:

An SME Exchange is a stock exchange dealing with the trading of the shares or securities of the SME those faces difficulties to raise capital from the investors and public. The paper gives emphases on the company’s performance on BSE SME Exchange and after the migration of the same companies to BSE Main board. The study deals with the analyzing of the company’s listed on BSE SME and then migrated to BSE Main board, the study is conducted for 67 days prior and after the migration. Thereafter the research helps in knowing the increased performance of the companies with respect to their migration form BSE SME to BSE Main board.

REFERENCES:

Research papers

• Inamdar, M. M. (2016). SME EXCHANGE –QUENCHING THE FINANCE THIRST OF SMEs. The ICMAI Research bulletin,, 41(No iv,).
• Hornok, J. R. (2015). The Alternative Investment Market: Helping Small Enterprises Grow Public. Browser Download This Paper
• Bansal, S. (2010). BSE and NSE SME Exchange Platform-Big Opportunity for Small Companies and Growing India.

Books

• SAHA, S. S. (2013). INDIAN FINANCIAL SYSTEM AND MARKETS. In S. S. SAHA, INDIAN FINANCIAL SYSTEMS AND MARKETS (p. 559). New Delhi: Tata McGraw Hill Education Private Limited.

Articles:

• Title: BSE SME IPO index surges 53%, outperforms broader market

             First Published: Mon, Jun 05 2017. 12 24 AM, at live mint Newspaper

·                     Title: SME stocks performance improved after migration to the main board

             First Published: August 22, 2016, Business Standard

• BSE SME platform became first SME platform in India to receive 200 prospectuses.

            First Published: India Info line News Service | Mumbai | February 16,    2017 13:23

• BSE SME platform gets 214 draft files for IPO

            First Published: PRESS TRUST OF INDIA, NEW DELHI, JUNE 19 2017 sdunhide

Dr Keyur Nayak

Director, Laxmi Institute of Management

Shyamsunder Singh

Assistant Professor, Laxmi Institute of Management

abstract

Mergers have become unavailable in the steel industry in the entire world. The need for such an action has arisen due to the accumulation of excess capacity in the steel industry. Due to the presence of enormous small local steel segments mergers have become need of the hour. Business strategy often goes beyond the economic models, cost-benefit analysis, with a passion to grow, diversify and take leadership in the globalized economy by changing dreams into the reality. Merger is an area of prospective good as well as prospective harm in corporate strategy, s, it is necessary that an analysis should be made to compare the financial performance of the pre and post merger sessions of the companies. The study is mainly based on the secondary data. Ratio analysis, mean, standard deviation, ‘t’ test and co-relation have been used to evaluate the financial performance of the subject companies. This research paper tries to explore the merger as a strategic tool available in the hands of the management of the company to gain competitive advantage by exploiting synergies.

Keywords: Cross Border, Merger, Tata Corus, Competitive Advantage

References

Beena, P.L. (2000), An Analysis of Mergers in the Private Corporate Sector in India, Thiruvananthapuram; Centre for Development Studies, Working Paper No.301.

Husain, Huzaifa (2000), Merger and Acquisition; Unlocking Value, Chartered Financial Analyst, 4 (6), 65-66.

Jayakumar, S. (1999), Mergers and Acquisitions-An Evaluation Study, M.Phill Dissertation (Unpublished), Pondicherry: Pondicherry University.

Marchiraju, H.R. (2003), Mergers Acquisitions and Takeovers, New Age International.

Sanker, Ravi and Rao, K.V, (1998), Takeovers as a Strategy of Turnaround-An Empirical Study, The Indian Journal of Commerce, 51, 47-56.

Scheweiger, David M. (2002), Merger and Integration, New York: McGraw Hill.

Selvam, M. and Vanitha, S. (2007), Financial Performance of Indian Manufacturing Companies During Pre and Post Merger. International Research Journal of Finance and Economics, 12, ISBN 1450-2887.

Soni, Shewta (2007), Impact of Merger-A Pre and Post Merger Analysis, in I.C. Gupta and J.K.Mishra Synergizing East and West for Global Competitiveness for Prestige Institute of Management and Research, Indore, New Delhi Excel Books.

Weston, J. Fred and Weaver, Samuel C. (2002), New Delhi: Tata McGraw Hill.

AMITKUMAR G. SONVANE

ASSISTANT PROFESSOR,R. K. DESAI COLLEGE OF COMMERCE & MANAGEMENT, VAPI

Abstract:

Aravind Adiga’s The White Tiger, which was awarded the Man Booker Prize in 2008, is singular in its fictionalised portrayal of the relationship between Balram Halwai and Mr. Ashok. The story exposes the poor-rich divide that surrounds India in the backdrop of economic prosperity, in the wake of the IT revolution. Aravind Adiga’s Man Booker Prize winning debut novel The White Tiger is sharp, fascinating, attacks poverty and inequality without being sentimental. For this reason it is a ground breaking Indian novel. It is completely from the perspective of a servant. To describe the present Indian conditions in which poor people try to make both ends meet, the narrator uses this strange word ‘the darkness’. The novel conveys the lives of India’s poor in a realistic and sympathetic manner. Adiga held The White Tiger the best fictional writing on his home land, as this novel went beyond the organized outset of the natives and attempted to illustrate the multifarious, often conflicting and mostly aggressive impact of imperial rule in modern India. This paper attempts to analyze Adiga’s point of view about, how in India, in the present scenario the poor are more invisible than ever before; be it the resurgent Naxalite, armed rebellion in the heart of India, or the communist guerrillas, fighting in the name of the poor, are waging a brutal war against the state. The White Tiger is a story about a man’s quest for freedom. Balram, the protagonist in this novel is the victim of poverty and injustice who worked out his way out of his low caste and overcame the social obstacle that curtailed his family in the past and completed his mission by killing his master, stealing his money, and become a successful entrepreneur. This is Adiga’s painful and realistic picture of modern India.

 Keywords: White Tiger, servant, poverty, darkness, multifarious, injustice.

Works Cited:

1. Raaj, Neelam. “Any Tears for the Aam Aadmi?”Sunday Times of India, 19 Oct., 2008.
2. Savani, Manisha.Topic: “Poor Rich Divided In The White Tiger.”Paper: New Literature, 6 April, 2013.
3. Sawhney, Hirish. “India: A View from Below Aravind Adiga with Hirsh Sawhney.” The Brooklyn Rail. 12 Sep., 2008.
4. Oberoi, Vikhyat. Review of Book: The White Tiger.2009.
5. Singh,Nagendra. Review of Book: The White Tiger.2009.
6. Adiga,Aravind.The White Tiger. Noida: Harper Collins Publishers,2008,139.
7. Sebastian, A.J. “Poor-Rich Divide in Aravind Adiga’s The White Tiger”. Journal of Alternative Perspectives in the Social Sciences. Vol 1, No 2, 2009,229-245.
8. Adiga, Aravind. The White Tiger. Noida: Harper Collins Publishers,2008,40.
9. Ghosh, Jayati.(2004). “Income Inequality In India”. People’s Democracy. February 17.2004.
10. Kapur, Akash.(2008). “Review”. New York Times, November 7.2008.
11. Kilburn, Michael. (1996). “Glossary of Key Terms in the Work of Gayatri Chakravorty.1996
12. Kumar, Amitava. (2008).“Viewpoint.” The Hindu. Literary Review. November 2.2008.
13. Saxena, Shobhan. (2008). “Fact not Fiction”, Sunday Times of India, October 19,2008.
14. Raaj, Neelam.(2008). “Any Tears for the Aam Aadmi?”Sunday Times of India, October 19, 2008.
15. Sawhney, Hirish. (2008). “India: A View from Below.” September.2008.

Websites:

1. http://www.ukessays.com/essays/english-literature/aravind-adigas-the-white-tiger-english-literature
2.  http://siddharthdesai121011.blogspot.in/2012/04/depiction-of-poor-rich-conflict-in.html
3. http://www.sanskarforutube.webs.com/ebooks/The%20White%20Tiger%20By%20Arvind%20Adiga.pdf

http://www.humanities.uci.edu/collective/hctr/trans-scripts/2012/2012_02_12.pdf

Purva H. Joshi

HR Student,S. R. Luthra Institute of Management

ABSTRACT

Globalization and the Internet have reduced the gap in the time to market scale between large MNCs. Advances in technology and the advent of a global economy bring the people of the world closer together than ever before. Given this fact, businesses, educational systems and other entities are investigating ways to better serve their constituents. This includes being able to attract and retain the best and most qualified workers. Workplace diversity is a multi-faceted concept that will continue to evolve as more industries move toward a global marketplace. Workforce diversity refers to organizations that are becoming more heterogeneous with the mix of people in terms of gender, age, race, and education background (Robbins, 2009). A diverse workforce, for instance, includes gender, age, ethnicity, and education background According to Robbins (2009). This article study the workforce diversity Information Technology based company; Google, Apple, Microsoft, Amazon, and Intel. These companies were performing well as per their financial performance and are amongst the top list of the best company to work in the world.

Keywords: Workplace,WorkforceDiversity, Ethnic Diversity, Racial Diversity

REFERENCE

• Rao, Shreelatha R and M. M Bagali. “Workforce diversity and management: an empirical study on the relationship between diversity management practices, obstacles and acceptance of gender diversity among employees in it industry; Bangalore.” IOSR Journal of business and management (IOSR-JBM) (2014): 14.
• Acceptance of diversity. January 2013. 10 December 2017

<http://www.conferenceboard.ca/hcp/details/society/acceptance-of-diversity.aspx>.

• Ashok Kumar, Manohara, Michael J. Gross and Shruti R. Sardeshmukh. “Two sides of the same coin: benefits and challenges of employing an ethnically diverse.” anzam 2013 (2013): 16.
• Cheah, lily. Why workplace diversity is important for every organization. 13 April 2013. 7 December 2017

<http://mystarjob.com/articles/story.aspx?file=/2013/4/20/mystarjob_careerguide/12948229&sec=mystarjob_careerguide>.

• Darwin, Joseph, and Palanisamy Chinnathambi Selvaraj. “The effects of workforce diversity on employee performance in.” international journal of business administration (2015): 13.
• Elizabeth, Finnerty. “Diversity in the workplace.” national college of Ireland (2004): 57.
• Elizabeth, Foma. “Impact of workplace diversity.” rev. integr. Bus. econ. Res. vol 3(1) (2014): 9.
• Fellow Hilary Standing. “Equity, equal opportunities,” workshop on global health workforce strategy (2000): 38.
• Hamdi, Fairooz. The impact of globalization in the developing countries. 11 June 2015. 19 November 2017

<https://www.linkedin.com/pulse/impact-globalization-developing-countries-fairooz-hamdi>.

• Inside Microsoft. 1 September 2017. 2 December 2017

<https://www.microsoft.com/en-us/diversity/business-of-inclusion/default.aspx>.

• Peterson, Becky. Intel says it’s on track to meet its diversity goals even though its latest report shows some setbacks. 16 August 2017. 9 December 2017

<https://www.businessinsider.in/intel-says-its-on-track-to-meet-its-diversity-goals-even-though-its-latest-report-shows-some-setbacks/articleshow/60078829.cms>.

• Phillips, Katherine W. © 2018 Scientific American, a division of Nature America, Inc. 1 October 2014. 16 December 2017 <https://www.scientificamerican.com/article/how-diversity-makes-us-smarter/>.
• Preeti, Bedi, Poonam Lakara and Ekanshi Gupta. “Workforce diversity management: biggest challenge or opportunity for 21st-century organizations.” IOSR Journal of business and management (IOSR-JBM) (2014): 6.
• Priscilla, Dike. “The impact of workplace diversity on organizations.” degree thesis (2013): 59.
• Shebin, Laura and Ripa Rashid. Diversity doesn’t stick without inclusion. 1 February 2017. 15 December 2017 <https://hbr.org/2017/02/diversity-doesnt-stick-without-inclusion>.
• Siew, Chern Tan, et al. “the effects of workforce diversity.” university Tunku Abdul Rahman (2011): 161.

Yi, Gong. “Managing cultural diversity in the hospitality industry.” unlv theses, dissertations, professional papers, and capstones (2008): 59.

Mr. Kaushikkumar  Ratilal  Dalvi

Assistant Professor, Department of Commerce and Management, Kachchh University, Bhuj

Abstract

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. E-commerce is playing one of the vital role in business options and facilitate to explore in the future. Ecommerce is concerning the paradigm shift in the business world for trading. Forecast of E-commerce is showing extraordinary prospects in business growth of Indian Economy. The customer’s base of online shopping is augmented by using internet of things (IOT) and mobile phone applications. Consequently the Indian e-commerce business has seen exciting growth in since from few years. It taking into consideration India’s demographic payment system and increasing internet accessibility, the E-commerce business is growing up to greater heights. However, India’s overall retail opportunity is substantial, the online business is plagued with some critical challenges. Hence in attending current study has been carried out to depict the present condition and the future prospective of e-commerce business in India. 

Keywords:E-commerce, New trends, customers, online shopping, Internet Of Things , opportunities and challenges.

REFERENCES:

• https://en.wikipedia.org/wiki/E-commerce_in_India
• https://sokrati.com/blog/current-trends-about-indian-e-commerce-industry/
• https://www.linkedin.com/pulse/e-commerce-india-scope-challenges-future-shantanu-gaur
•  “E-commerce in India-A Review.” International Journal of Marketing, Financial Services & Management Research 2.2 (2013): 126-132.
• Chakraborty KD, Chatterjee D. E-Commerce BB. Kundu Grandsons, Kolkata, 2011, 32-56.
• International Journal of Latest Trends in Engineering and Technology Special Issue SACAIM 2016, pp. 505-510 e-ISSN:2278-621X
• http://naseemsarwar.com/current-and-latest-trend-in-e-commerce| 14/05/16 
• http://www.manjeetss.com/articles/advantagesdisadvantagesecommerce.htm| 14/05/16 
• http://timesofindia.indiatimes.com/tech/tech-news/Indian-ecommerce-industry-to-post- 35-growth-Study/articleshow/48843725.cms | retrieved on 21/05/16
• International Journal Of Engineering And Computer Science ISSN: 2319-7242 Volume 5 Issue 11 Nov. 2016, Page No. 19065-19069.
• Apte N.K. – E-commerce Shopping Online and Adoption of Safety Measures 
• Introduction to E-Commerce B.B.A Sem. II book.

Manojkumar T. Rathod

Assistant Professor,Dr. APJ Abdul Kalam Government College, Silvassa,Dokmardi ;

Abstract:

India is the second highest producer of cement in the world after China. The production of cement was 289 million tonnes (MT) in 2012-13 and it is expected to reach 550 MT in the financial year 2017-18. The business of cement has grown at a very fast pace in our country. Cement industry plays an important role in the construction business and infrastructure development of a nation. The researcherhas selected five major cement companies of India and tried to compare their profitability in this research paper. Different kinds of ratios and ANOVA test have been used for data analysis. The study is mainly based on secondary data for the period of 2012-13 to 2016-17.

Key Words: Cement, profit, Assets, Investments.

References:

1.SumathiN. and Dr.JothiK. (2016), “Study on Financial Performance of Cement Companies in India with Reference to Ultratech Cement Limited and OCL India Limited – A

Comparative Analysis”, International Journal for Research in Applied Science & Engineering Technology, Vol. 4, Issue III, March 2016.

2. Mohan Kumar, Safeer Pasha and BhanuPraksah (2015), International Journal of Multidisciplinary Research and Modern Education (IJMRME) ISSN (Online): 2454 – 6119, Vol. I, Issue II, 2015

3. Pardeep Kumar (2015), “Technological development and change in cement industry in India”, International Journal of Recent Scientific Research, Vol. 6, Issue, 4, pp.3575-3583, April, 2015

4. Bhanuben N. Parmar (2015), An Analysis of EVA & MVA of Indian Cement Industries, International Journal of Research and Analytical Reviews, Vol. 2 I, Issue 3 I, JULY – SEP. 2015.

5. Anita Jangra (2014),“The backbone of Indian Infrastructure”, International Journal of Scientific and Research Publications, Vol. 4, Issue 9, September 2014.

6. Mrs. T. N. Geetha and Dr. S. Ramasamy (2014), “A study on the financial performance efficiency of selected cement industries in India”, International Journal of Emerging Engineering Research and Technology Vol. 2, Issue 3, June 2014, PP 106-111

7. Dr.P.Krishna Kumar, Dr.S.Franklin John, Ms.S.Senith(2013), “A Study on The Progress of Indian Cement Industry”, British Journal of Marketing Studies, Vol.1, No. 1, March 2013, pp.1-15

8. http://www.ambujacement.com/

9. https://www.ultratechcement.com/

10. http://www.acclimited.com/

11. http://www.shreecement.in/

12. http://www.indiacements.co.in/

13. http://www.moneycontrol.com/financials/ambujacements/balance-sheet/AC18

14. http://www.moneycontrol.com/stocks/company_info/print_main.php

15. http://www.moneycontrol.com/financials/ultratechcement/balance-sheet/UTC01

16. http://www.moneycontrol.com/financials/acc/balance-sheet/ACC06

17. http://www.moneycontrol.com/financials/shreecements/balance-sheet/SC12

18. http://www.moneycontrol.com/stocks/company_info/print_main.php

¹Dr. Ashish C. Mehta

Assistant Professor, G.H. Patel PG Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar

²Ritesh Patel

Research Scholar, G.H. Patel PG Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar

Abstract:

Finance is an important common thread which brings many sectors together and acts as catalyst for economic development of the country. The role of banking sector in economic transformation is significant as banks play vital role in providing the desired financial resources to the needy sectors. Non-performing assets (NPAs) are a key concern for banks in India. They are the best indicator of the health of the banking industry. Public sector banks have displayed excellent performance and have beaten the performance of private sector banks in financial operations. However, the only problem of these banks is the increasing level of nonperforming assets, year by year. On the contrary, the NPAs of private sector banks have shown a decline. A reduction in NPAs shows that banks have strengthened their credit appraisal processes over the years. The increase in NPAs shows the necessity of provisions, which bring down the overall profitability of banks. Therefore to improve the efficiency and profitability of banks, NPAs need to be reduced and controlled. This research paper is an effort to make a comparative study between the Level of NPA between Punjab National Bank and HDFC Bank.

Keywords: Gross NPA (Non Performing Assets), Net NPA,  Public sector bank, Private sector bank

REFERENCES:

1. Annual Reports of HDFC Bank (Various issues)
2. Annual Reports of Punjab National Bank (Various issues)
3. B. Selvarajan & Dr. G. Vadivalagan “A Study on Management of Non Performing Assets in Priority Sector reference to Indian Bank and Public Sector Banks (PSBs)” Global Journal of Management and Business Research Volume 13 Issue 1 Version 1.0 Year 2013
4. Kavitha N.A., Muthumeenakshi M.(2016) “A Comparative Study of Non- Performing Assets of Public and Private Sector Banks” International Journal for Modern Trends in Science and Technology, Volume 2, Issue 3, March 2016, ISSN: 2455-3778
5. Devi Suman (2015), Non-Performing Assets-A Study of Punjab National Bank, International Research Journal of Management and Commerce, Volume 2, Issue 6, June 2015, ISSN:2348-9766
6. Garg Neha (2016), A Study on Non Performing Assets of Selected Public and Private Sector Banks of India, International Journal of Management and Social Sciences Research, Volume 5, No. 1, January 2016, ISSN: 2319-4421
7. Das Sulagna and  Dutta Abhijit (2014) “A Study on NPA of Public Sector Banks in India”IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 11.Ver. I (Nov. 2014), PP 75-83
8. Malviya, Devendra Kumar. (2014). Non –performing assets of public and private sector bank in India. KAAV International Journal of Economics, Commerce & Business Management, 1(4), 149-157.
9. Srinivas, K. T. (2013). A study on non performing assets of commercial banks in India. Abhinav-International Monthly Refereed Journal of Research in Management & Technology, Volume II.
10. Mohnani, Priyanka, & Deshkukh, Monal. (2013, April). A Study on NPAs on Selected Public and Private Sector Banks, 2(4).

Ms. Neha Singh

PhD Research Scholar,Centre for Study of Diaspora,Central University of Gujarat, Sector – 29, Gandhinagar – 382030, Gujarat State.

Abstract: 

“Men act, women appear. Men look at women; women watch themselves being looked at “-John Berger

Popular Culture reflects women’s effort towards equality and also it shows polarization and its contributions towards the society. Popular culture and media is somehow depicting the one-dimensional image of women. Women are shown to be clung between their Pro-life and Anti-choice. This paper deals with representation of women by media in very fancy terms.  Media is the most powerful and pervasive medium that allude their messages into our consciousness of daily lives. In our minds the unrealistic and stereotypical images of the sexes is imbibed due to influence of media. Women are under-represented and considered invisible in the present society. In the era of popular culture women characters are portrayed as submissive and helpless, the image shown is very degrading. Representation of sexuality of women by media is a product of popular culture. This paper has tried to locate representation of women’s sexuality in the purview of popular culture.

Keywords: Popular Culture, Media, Development and representation of Women.

References

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• Beauvoir, S. d. (1997). The Second Sex. London: Vintage.
• Brosekhan, A. A., & Velayutham, M. C. (n.d.). Cultural Factor Highly Influences On Consumers & Their Buying Behaviour – In Indian Context. IOSR Journal of Business and Management, 17-24.
• Chang, E. (2008, June). Contemporary Sexual Representation and Discourse in India.
• Chatterji, S. A. (1998). Subject Cinema, Object Women: A Study of Portrayal of Women in Indian Cinema. Parumita Publication.
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• Crespi, L. (2003). Gender socialization within the family: a study on adolescents and their parents in Great Britain. Catholic University of Milan.
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• David, L., & George, M. (1996). The Spivak Reader- Selected Works of Gayatri Chakravorty Spivak. Dean, J. (2006). Zizek’s Politics. New York: Routlege, Taylor & Francis Group. New York: Routledge.

Derne, S. (2000). Movies, Masculinity, and Modernity: An Ethnography of Men’s Film Going in India. London: Greenwood Publishing Group Incorporated.

Foucault, M. (2012). The History of Sexuality. New York City: Knopf Doubleday Publishing Group.

John, M. E., & Nair, J. (1999). Sexuality in Modern India: Critical Concerns Voices for Change. A Journal on Communication for Development, 03(01), 48.

Kaplan, A. (1997). Looking for the Other: Feminism, Film, and the Imperial Gaze. London: Routledge.

Mackinnon, C. (1989). Towards a Feminist Theory of the State. USA: Harvard University Press.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Oxford Journal, 16(3), 6-18.

Mulvey, L. (1989). Visual and Other Pleasures. Indiana University Press.

Noel, C. (1990). The Image of Women in Film: A Defence of a Paradigm. Journal of Aesthetics and Art Criticism, 350-360.

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Ritzer, G., & Smart, B. (2013). Handbook of Social Theory. London: SAGE Publication.

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Schwartz, S. J., Luyckx, K., & Vivian, L. V. (2011). Handbook of Identity Theory and Research (Vol. 2). London: Springer.

Seidman, S., Fischer, N., & Meeks, C. (2011). Introducing the New Sexuality Studies. U.K: Routledge.

Spivak, G. (1994). Can the Subaltern Speak? Colonial Discourse and Post-colonial Theory: A Reader. New York: Columbia University Press.

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Zimmermann, K. A. (2013, April 10). Indian Culture: Traditions and Customs of India. Retrieved March 23, 2014, from Live Science: http://www.livescience.com/28634-indian-culture.html

Mr. Mohit Ram Chelak

PhD Research Scholar,Centre for Study of Diaspora, Central University of Gujarat, Sector – 29, Gandhinagar – 382030, Gujarat State

Abstract:

The identity represents the roots of the people, their values, custom tradition and languages. These concepts are historically belong to the communities today globally, these communities interlink with other world communities with the help of modern technology. For that media plays a remarkable role in this contest the modern communication, technology creates a bridge. It has attached two tradition and culture to each other’s locale culture to global culture. Therefore, the new global cultures are reformed. In the formation of cultural identity and linkages of Indian diaspora the modern communication tools and social media have helped to a great extent. The speedy means of communication has helped Indian Diaspora to connect with their roots.

Social media works as museums, where all the cultures are appearing online because of the demand. Social media gives challenge to other communication systems. Social media is helping as museums, where all the culture exists together and attract to the entire human race for engaging communities in finding the culture and for making familiar to all. Moreover, social media also helps to the visitors to bring more people to the museum because of the museum contains more cultural diversities. On the other hand, social media helps to engage and re-engage the young people in establishing their communication along with it allows the audience to create, and share knowledge to the development of the relationship between cultural heritage and digital culture.

The utilization of social media by the Mauritius students where they found the social media is the most powerful tool to connect with world people online by creating friendship, communication, knowing information, sharing cultures, cultural identity, and so on. In the age of digital world, the educated people are using social media more in comparison to the uneducated and less media savvy people. My research paper analyses how social media has been helping Indian diaspora and its influence over the diaspora communities in Mauritius. It tries to argue that social media has its impact on the communication, especially through Facebook as well as blogs.

Keywords: Diaspora, Culture, media, communication, festivals, influences

References

Baruah, T. D. (2012). Effectiveness of social media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), retrieved from http://www.ijsrp.org/research_paper_may2012/ijsrp-may-2012-24.pdf

Eisenlohr, P. (2007). Little India: Diaspora, time, and ethno linguistic belonging in Hindu Mauritius. Berkeley: University of California press.

Eriksen, T. H. (1994). Nationalism, Mauritian style: Cultural unity and ethnic diversity | comparative studies in society and history | Cambridge core. Comparative Studies in Society and History, 36(3), 549–574. Doi: 10.1017/S001041750001923X

Jayaram, N., Sharma, S. L., Jayaram, N., & Baviskar, B. S. (Eds.). (2004). The Indian Diaspora: Dynamics of Migration. New Delhi: Sage Publications.

Hall, S. (1993). Cultural Identity and Diaspora. In P. Williams & L. Chrisman (Eds.), Colonial discourse and post-colonial theory: A reader (17th ed.). New York: Columbia University Press.

Pitsillides, S., Waller, M., Fairfax, D., & Goldsmiths (2013). Digital death: What role does digital information play in the way we are (re)Membered? In Digital Identity and Social Media (pp. 75–90). Retrieved from http://www.igi-global.com/chapter/digital-death-role-does-digital/72381

Sheffer, G. (2006). Diaspora Politics: At Home Abroad. New York: Cambridge University Press.

CHETA PINAK DESAI¹

I/C Principal, BhagwanMahavir College of Business Administration, Vesu-Surat.

DR. JAYDIP CHAUDHARI²

Professor,Department of Business & Industrial Management,G. H. Bhakta Management Academy,VNSGU,Surat

ABSTRACT:

Investment is an activity that is engaged in by people who have savings. However,not all savers are investors. Saving is a very important component, which is responsible for combating or meeting any emergency accrued by the individuals or the households or any corporate agencies. The nature of financial markets has changed drastically. Investment culture refers to the attitudes, perceptions, and willingness of the individuals and institutions in placing their savings in various financial assets. Savings in India need to look into four aspects namely the determinants of savings, the composition of savings, the methods of measuring savings, and the pattern of investment. Teacher’s professional advancement is decided by many factors. The two key aspects of any investment are time and risk. One of the main factors, which strongly influence the efficiency of teacher, is his quality of life. The attitude of teachers toward consumption, saving and investment would reflect their economic behavior, which would influence quality of life and in turn influence their profession and the education system. The objective of the study was to determine the investment pattern of college teacher in surat city.

Key Words: Investment, Financial Markets, Saving, Teacher’s professional

REFERENCES

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3. C.R. Kothari “Research Methodology Methods And Techniques“(second revised edition ) may 1990 New Age Publication Limted Delhi .
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7. Dr. S. Mathivannan and Dr. M. Selvakumar (2011), Saving and Investment Pattern of School Teaches – A study with reference to SivakasiTaluk, Tamil Nadu, Indian journal of finance April, 2011
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9. Singh Preeti (1986), ―Investment Management: Security Analysis and Portfolio Management‖, Himalaya Publishing House, Bombay.