Dr Keyur Nayak
Director, Laxmi Institute of Management
Shyamsunder Singh
Assistant Professor, Laxmi Institute of Management
abstract
Mergers have become unavailable in the steel industry in the entire world. The need for such an action has arisen due to the accumulation of excess capacity in the steel industry. Due to the presence of enormous small local steel segments mergers have become need of the hour. Business strategy often goes beyond the economic models, cost-benefit analysis, with a passion to grow, diversify and take leadership in the globalized economy by changing dreams into the reality. Merger is an area of prospective good as well as prospective harm in corporate strategy, s, it is necessary that an analysis should be made to compare the financial performance of the pre and post merger sessions of the companies. The study is mainly based on the secondary data. Ratio analysis, mean, standard deviation, âtâ test and co-relation have been used to evaluate the financial performance of the subject companies. This research paper tries to explore the merger as a strategic tool available in the hands of the management of the company to gain competitive advantage by exploiting synergies.
Keywords: Cross Border, Merger, Tata Corus, Competitive Advantage
References
Beena, P.L. (2000), An Analysis of Mergers in the Private Corporate Sector in India, Thiruvananthapuram; Centre for Development Studies, Working Paper No.301.
Husain, Huzaifa (2000), Merger and Acquisition; Unlocking Value, Chartered Financial Analyst, 4 (6), 65-66.
Jayakumar, S. (1999), Mergers and Acquisitions-An Evaluation Study, M.Phill Dissertation (Unpublished), Pondicherry: Pondicherry University.
Marchiraju, H.R. (2003), Mergers Acquisitions and Takeovers, New Age International.
Sanker, Ravi and Rao, K.V, (1998), Takeovers as a Strategy of Turnaround-An Empirical Study, The Indian Journal of Commerce, 51, 47-56.
Scheweiger, David M. (2002), Merger and Integration, New York: McGraw Hill.
Selvam, M. and Vanitha, S. (2007), Financial Performance of Indian Manufacturing Companies During Pre and Post Merger. International Research Journal of Finance and Economics, 12, ISBN 1450-2887.
Soni, Shewta (2007), Impact of Merger-A Pre and Post Merger Analysis, in I.C. Gupta and J.K.Mishra Synergizing East and West for Global Competitiveness for Prestige Institute of Management and Research, Indore, New Delhi Excel Books.
Weston, J. Fred and Weaver, Samuel C. (2002), New Delhi: Tata McGraw Hill.