Mr. Mohit Ram Chelak
PhD Research Scholar,Centre for Study of Diaspora, Central University of Gujarat, Sector – 29, Gandhinagar – 382030, Gujarat State
Abstract:
The identity represents the roots of the people, their values, custom tradition and languages. These concepts are historically belong to the communities today globally, these communities interlink with other world communities with the help of modern technology. For that media plays a remarkable role in this contest the modern communication, technology creates a bridge. It has attached two tradition and culture to each other’s locale culture to global culture. Therefore, the new global cultures are reformed. In the formation of cultural identity and linkages of Indian diaspora the modern communication tools and social media have helped to a great extent. The speedy means of communication has helped Indian Diaspora to connect with their roots.
Social media works as museums, where all the cultures are appearing online because of the demand. Social media gives challenge to other communication systems. Social media is helping as museums, where all the culture exists together and attract to the entire human race for engaging communities in finding the culture and for making familiar to all. Moreover, social media also helps to the visitors to bring more people to the museum because of the museum contains more cultural diversities. On the other hand, social media helps to engage and re-engage the young people in establishing their communication along with it allows the audience to create, and share knowledge to the development of the relationship between cultural heritage and digital culture.
The utilization of social media by the Mauritius students where they found the social media is the most powerful tool to connect with world people online by creating friendship, communication, knowing information, sharing cultures, cultural identity, and so on. In the age of digital world, the educated people are using social media more in comparison to the uneducated and less media savvy people. My research paper analyses how social media has been helping Indian diaspora and its influence over the diaspora communities in Mauritius. It tries to argue that social media has its impact on the communication, especially through Facebook as well as blogs.
Keywords: Diaspora, Culture, media, communication, festivals, influences
References
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